๐ Our Heritage
For more than 36 years, Danoz has been a familiar name in home shopping across Australia and New Zealand. Since 1990, weโve built a reputation for trusted service and quality products at affordable prices. Our flexible payment options and 24-hour online marketplace help make our range accessible to Australians.
๐๏ธ Our Product Range
Since launching under the โAs Seen on TVโ banner in 1990, Danoz has introduced more than 1,000 products through direct-response television and retail partners. Our range has covered kitchen and housewares, floorcare, beauty, fitness and wellness, bedding, and pets.
๐ค Our Services
We support Australian and international businesses, entrepreneurs, and inventors with end-to-end solutions and ร la carte services for product distribution. Drawing on 36 years of direct-response and brand-response experience, our capabilities include strategic partnerships, media buying, warehousing and logistics, call centre operations, and production.
๐ Our Journey
- 1990: Danoz began distributing products under the โAs Seen on TVโ banner.
- 1996: Danoz entered the New Zealand direct-response television market and opened five Danoz Directions franchise stores across Australia.
- 2002: Danoz merged with live home shopping channel TVSN.
- 2004: Danoz was acquired by global direct-response group Thane International.
- 2015: Thane International changed its name to Thane Direct. At that time, the group had 15 offices across Australia, North America, Europe, South America, and Asia.
- 2016: Danoz expanded its offering to include strategic partnerships, media buying, warehousing and logistics, call centres, production, and more.
- 2023: Danoz was bought back by its original founder and introduced a marketplace with over 8000 products and hundreds of new products each month.