🏠 Our Heritage
For more than 36 years, Danoz has been a familiar name in home shopping across Australia and New Zealand. Since 1990, we’ve built a reputation for trusted service and quality products at affordable prices. Our flexible payment options and 24-hour online marketplace help make our range accessible to Australians.
🛍️ Our Product Range
Since launching under the “As Seen on TV” banner in 1990, Danoz has introduced more than 1,000 products through direct-response television and retail partners. Our range has covered kitchen and housewares, floorcare, beauty, fitness and wellness, bedding, and pets.
🤝 Our Services
We support Australian and international businesses, entrepreneurs, and inventors with end-to-end solutions and à la carte services for product distribution. Drawing on 36 years of direct-response and brand-response experience, our capabilities include strategic partnerships, media buying, warehousing and logistics, call centre operations, and production.
📅 Our Journey
- 1990: Danoz began distributing products under the “As Seen on TV” banner.
- 1996: Danoz entered the New Zealand direct-response television market and opened five Danoz Directions franchise stores across Australia.
- 2002: Danoz merged with live home shopping channel TVSN.
- 2004: Danoz was acquired by global direct-response group Thane International.
- 2015: Thane International changed its name to Thane Direct. At that time, the group had 15 offices across Australia, North America, Europe, South America, and Asia.
- 2016: Danoz expanded its offering to include strategic partnerships, media buying, warehousing and logistics, call centres, production, and more.
- 2023: Danoz was bought back by its original founder and introduced a marketplace with over 8000 products and hundreds of new products each month.